Digital Marketing | Aptech

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Course Overview

Social media marketing is the use of social media platforms and websites to promote a product or service.

Introduction To Digital Marketing

Introduction
Digital Marketing Fundamentals
Target Audience
Market Research
Introduction To Building Website
Wordpress Fundamentals

Marketing Website For Business

Customize your website
Build Home Page
Create Menu
Master Widgets
Engage Users with New Products
Call to Actions : Increase the conversions

Blogs

Introduction to Blogs
Blog Sidebar
3 Powerful Blog rules
Import Blog Posts on Homes

Online Store

Introduction to WooCommerce
Create your Products
Build your store

Heart Of Marketing

Introduction to landing page
3 Main Element Every Landing Need

Build Your Email List

Email Marketing Fundamentals
Create the list as per categories
Secret to create 1000 targeted subscribe

Email Marketing - Mailchimp

Introduction to Mailchimp
Set Mailchimp up on WordPress
Create Mailforms

Copywriting

What Is Copywriting?
Know Your Customer First
Word Storage

Search Engine Optimization

Intro to SEO
The 3 major SEO steps
Keywords everywhere

Seo Keyword Research

Keywords Conversion & Bounce
The 2 Type of Keywords
Create The List
Competitor Keyword Research
Google Keyword Planner
Google Trend
Can You Rank #1?
Keyword Validation

Build Website In Seo Standard

Intro To Building Web Page
Page Title, URL & Headline
Yoast
Body Rules
Back Links

Search Engine

Google Search Console
Sitemap
Indexing
Queries
Page Speed
SSL Certificate

Drive Traffic

Intro to Drive Traffic
Social Media & resources
Competitors Traffic Channels

Social Media

Instagram Marketing
Facebook Marketing

Google Analytics

Why Google Analytics?
Establish your property
How to install tracking ID

Internet

Google Adwords
Youtube
LinkedIn
Twitter

Digital Marketing

Free